Emma Yuille

Chief Operating Officer @Mob

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

Chief Operating Officer @Mob

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London, GB

EDUCATION

2005 — 2008

University of Birmingham

Bachelor of Arts (BA), English

SKILLS

Digital MediaOnline AdvertisingOnline MarketingSocial Media MarketingDigital MarketingCreative StrategyVideo ProductionPublishingMarketing CommunicationsIntegrated MarketingNew MediaMobile MarketingDigital StrategyCreative DirectionContent StrategySocial MediaAdvertisingGoogle AnalyticsMedia PlanningCopywritingBranded Content

ABOUT EMMA YUILLE

I joined Mob in 2023 after 15 years of producing short-form documentaries and leading commercial content teams, and quickly pivoted to the exciting opportunity in front of me: launching Mob’s consumer subscription app, and transitioning the business from digital publishing into a product-led, content-driven tech company.Finding product market fit has been a ride, and we’re now on track to hit 250k subscribers and $11m ARR by the end of 2025. This is just the beginning.I’m obsessed with building things that work. From the big vision down to the practical detail. I care deeply about rigorous decision-making, clear communication, continuous learning, and creating an environment where people do their best work.I’m happiest when solving tough problems, learning something new, and always eating that frog.Think slow, act fast - is the way I like to go.

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Emma Yuille — Chief Operating Officer at Mob in London, GB | Unifers