Emma Whitt
Copywriter | Creative Concepting, Brand Development & Relentless Typing
- Role
- Copywriter at Drive Brand Studio
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Emma Whitt
Writing has always been my thing. I live for vanquishing blank Word documents…
Experience
Copywriter
Oct 2023 — Present · North Conway, NH, US
Generated creative, on-brand content for a diversity of clients at a full-service marketing agency. This included persuasive ad copy across multiple channels (print, digital, OOH), social media content, email campaigns, video/radio scripts, brand manifestos, website content, UX writing, landing pages and SEO-friendly blogs.Concepted and pitched big-picture campaign concepts internally and to clients. Collaborated with designers to execute ideas and deliver impactful ROI results.(Ex. 2024/25 winter campaign for Cranmore Mountain coincided with a 40% increase in day ticket sales YoY, and doubled client’s overall revenue goals.)Created, edited and scheduled social media campaigns across Instagram, Facebook, TikTok and YouTube for several clients. Implemented emerging trends and industry best practices to increase audience reach and user engagement.(Ex. 2024/25 social media campaign for Mt. Washington Valley Chamber of Commerce resulted in record-breaking levels of engagement for the client [1,145 total new followers and 3,217,939 organic impressions].)Acted as lead email marketing copywriter and strategist. Produced all written content and analyzed data to increase year-over-year total clicks by 32.64%.Developed brand guides from concept to completion, effectively defining and building recognizable brand identities and voices.Conducted insightful interviews, and wrote compelling press releases and media alerts. Efforts resulted in exposure from high-profile publications such as The Boston Globe, POWDER Magazine, Travel+Leisure and USA Today.Key clients: Golden Isles, Telluride Ski Resort, Hosted in Telluride, Cranmore Mountain Resort, New Hampshire State Parks, Mount Washington Valley Chamber of Commerce, Ridgeline Community, Prime Source Foods, North Yarmouth Academy and Cannon Mountain.
Education
Baylor University
Bachelor's degree
Baylor University
Bachelor of Arts - BA
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