Emma Watkins Pgdip
Fractional Digital & E-commerce Director Digital Strategy Consultant @Digital Insights
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WORK HISTORY
Fractional Digital & E-commerce Director Digital Strategy Consultant @Digital Insights
West Sussex, GB
Digital Insights is a consultancy specialising in digital transformation and e-commerce strategy for ambitious B2B, organisations.We help businesses modernise their operations, scale online sales channels, and reimagine customer journeys through technology, innovation, and customer-centric thinking.Our focus is on delivering practical, scalable transformation programmes that align technology investments with real business outcomes — driving growth, efficiency, and long-term competitive advantage.Key Responsibilities:• Advise leadership teams on digital strategy, transformation roadmaps, and scalable e-commerce growth initiatives.• Lead cross-functional programmes to modernise digital infrastructure, enhance online revenue streams, and streamline operations through technology.• Design and execute e-commerce strategies focused on customer acquisition, conversion optimisation, and lifetime value growth.• Scope, plan, and oversee digital platform implementations including CRM, MarTech, automation tools, and e-commerce ecosystems.• Map and reimagine customer journeys across digital channels to drive loyalty, retention, and advocacy.• Build, restructure, and mentor digital and marketing teams to embed digital-first mindsets and innovation capabilities.• Serve as a fractional leadership partner to SMEs undergoing digital evolution and business model change.
EDUCATION
Brighton MET
JavaScript & jQuery
The Manchester Metropolitan University
Postgraduate Diploma, Digital Marketing
Croydon College
HND Business & Marketing
ABOUT EMMA WATKINS PGDIP
Businesses today don’t just need more technology — they need digital solutions that deliver real growth, better customer experiences, and operational efficiency.I help businesses transform how they work, sell, and serve, through practical, business-focused digital transformation — with a strong focus on building and optimising e-commerce channels.With 18 years\' experience in digital strategy, customer experience design, e-commerce growth, and business optimisation, I work with ambitious businesses to modernise operations, implement technology, and design customer journeys that convert.My approach is simple:• Understand your business goals, customer expectations, and operational challenges.• Build a practical digital roadmap tailored to your size, sector, and ambitions.• Deliver real change with the right digital tools — whether that’s upgrading your e-commerce experience, automating key processes, or integrating new systems like CRM and marketing automation.I specialise in helping businesses:• Launch or scale their e-commerce operations (platform selection, UX improvement, customer journey mapping, conversion optimisation).• Improve the digital customer experience across all channels (web, mobile, in-store integrations).• Streamline operations through automation and system integrations.• Future-proof their business with scalable, data-driven strategies.Services include:• Digital Strategy and Roadmaps• E-commerce Growth and Optimisation• Customer Journey Mapping and Optimisation• Process Automation and Integration (CRM, ERP, e-commerce systems)• Platform Selection and Digital Enablement• Change Management and Team Training• Digital Metrics, KPI Tracking and Continuous Improvement
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