Emma W.
Senior Digital & Ecommerce Manager @Igo4
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WORK HISTORY
Senior Digital & Ecommerce Manager @Igo4
Digital Product & Ecommerce Strategy. Leadership / Team Development role. Part of MarkerStudy (inc. Swinton, Dial Direct, Budget)
EDUCATION
CIM | The Chartered Institute of Marketing
Postgraduate Marketing Diploma, Marketing
Anglia Ruskin University
BA (Hons) Business Studies, Marketing Management
ABOUT EMMA W.
DIGITAL | ECOMMERCE | PRODUCT | MARKETINGDrive Growth • Elevate Sales • Build BrandsResults focused, insight driven, Digital, Ecommerce & Product leader, with Chartered Marketer Background. Leading online growth, digital strategy & innovation to drive powerful, online customer experiences. Integrated ‘Multi-Function’ Strategy Planning Award winning websites & media campaigns Brand Development & Positioning Digital Marketing (PPC, SEO, Social, CRM) Ecommerce (UX/UI, AB Testing & Optimisation)🤝 Customer Experience (Reviews & Journeys) Digital Product Innovation (Capability) Digital Transformation (Replatform, CMS) Data Insight driven results (GA4, PowerBI) Budget Management up to £1.5m p.a. Leadership Team role experienceKEY SKILLSData Insight • Commercial Modelling • Business Case development • Demand Generation • Marketing Strategy • Digital Marketing • Digital Transformation • Ecommerce Strategy • Digital Product Owner • Brand Development • AI • User Experience (UX) • Iconography • Digital Acquisition & Retention • TV & Radio • Press & Events • SEO & Content • Content Marketing • PPC • Display • Affiliates • CPC & CPA • ECRM • Paid Social • AB / MVT • Digital Delivery • Website Development • Content Management Systems • Corporate Website Management • Team Leadership • Marketing Agency Management • Digital Agency Management • Digital MI Analysis • Stakeholder Management • Commercial Acumen • Agile/Scrum • Development Teams • Marketing Budgets • Digital Technology • Digital Consultancy TOOLS / PLATFORMSAdobe Photoshop • Adobe Experience • Adobe Target • Adobe Campaign • Invision • Google Analytics 4 • Google AdWords • GTM • Magento • Wordpress • Episerver • Sitecore • October CMS • SessionCam • Lucky Orange • Autonomy • Redeye • Facebook Ads • Jira • Intilery • Trustpilot • Canva • ChatGPT • Intilery (CRM) • Emailvision (CRM) •
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