Emma Walerstein Menexas

Associate Manager, Crm Activations @HelloFresh

New York, NY, US

Lead the day-to-day execution of our campaigns to ensure we deliver on our weekly goals- Develop and execute email and cross-channel marketing campaigns in Salesforce Marketing Cloud, primarily focused on conversion of first time customers- Own day-to-day processes and quality control - including but not limited to segmentation, merging creative with data to craft personalized campaigns, and improve workflows through automation in Salesforce- Collaborate with relevant teams (Analytics, Product, Data Science, Engineering) to scope new opportunities around automation & personalization, gather data requirements, and validate data- Conduct multivariate testing (content, segmentation, subject lines) to continually improve marketing effectiveness and that allow HelloFresh to identify best marketing practices within each customer segment- Analyze and present findings from campaigns and testing to drive improved performance and streamline processes- Assist in partnering with analytics teams to identify the key drivers of engagement/churn and identify actionable insights from customer data to continually improve CRM and personalization efforts at every touchpoint- Work with brand and creative teams to ensure campaign assets planned, briefed, and completed on time, supporting increasingly personalized marketing campaigns.

Hofstra University

Bachelor of Business Administration - BBA, Marketing and Management