Emma Muriithi

Luxury Retail Sales @Harrods

London, GB

Brands: Chanel,Givenchy,Varley, Marella, Hanro, Skims, Olivia de Gaulle, Rico, Needle & Thread, Self-Portrait).Working across multiple high end brands within Harrods has given me a deep understanding of luxury retail, customer expectations, and brand storytelling. In this fast paced, client-focused environment, I have developed strong skills that directly translate to digital marketing and e-commerce.Key skills and insights gained:Consumer Behavior & Insights: Engaging daily with a diverse clientele has sharpened my ability to identify consumer preferences, motivations, and purchasing patterns key for audience targeting and persona development in digital campaigns.Brand Positioning & Storytelling: Representing global luxury brands has enhanced my appreciation for brand voice and consistency, crucial for curating compelling digital content and maintaining cohesive online identities.Upselling & Personalization: Experience in personalized customer service and upselling has improved my ability to tailor marketing strategies and online shopping journeys for maximum conversion.Visual Merchandising & Presentation: Exposure to high-level visual standards has strengthened my eye for aesthetics, valuable when designing digital assets, landing pages, or social content.Cross-Functional Collaboration: Working with brand reps, stylists, and in-store teams has honed my communication and coordination skills, which are essential for executing integrated marketing campaigns.

United States International University - Africa

Bachelor of science in International Business Administration

United States International University - Africa

Master of Business Administration - MBA

Middlesex University

Master of Science - MS