Emma Bowman

About Emma Bowman

I have 7+ years of experience at the intersection of health & wellness, marketing, and customer experience. I’ve led client-facing teams, optimized high-touch engagement strategies, and used data and insights to drive retention, satisfaction, and growth.Currently, I’m a High-Ticket Client Success Manager at Vshred, where I lead a team of Personal Trainers focused on client outcomes, brand-aligned communication, and long-term engagement. I manage quality assurance, analyze client data, and support retention initiatives that improve the end-to-end customer experience.Previously, I was a Product Marketing Senior Specialist at Keystone Resort (Vail Resorts), where I developed the creative and data-driven campaigns, collaborated with 30+ stakeholders, and supported revenue growth across multiple marketing channels and national audiences.Strengths: client retention & lifecycle strategy, data-driven marketing, CX optimization, multi-channel product & upsell marketing.

Experience

1. Client Success Manager

   V Shred

   Oct 2023 — Present

   Manage a team of 10 direct reports and co-led a larger team of 30 indirect employees.• Developed and tested an upsell strategy using Salesforce, leveraging internal feedback and client data to enhance the customer journey.• Report key team performance metrics weekly and monthly to track engagement, satisfaction, retention, and upsell rates.• Manage reports, client data, and communication materials to ensure a cohesive, brand-aligned client experience.• Collaborate cross-functionally with departments including marketing, product, and customer support to improve client outcomes.• Utilize platforms including Salesforce, Slack, Zoom, Google Suite, Monday.com, and Gladly for project management, communication, and CRM.

Education

• Augustana College

  Bachelor of Business Administration (B.B.A.), Management, Marketing and Graphic Design

  2012 — 2016