Emma Traut

Experience

1. Advertising & Media Coordinator

   Smith Turf & Irrigation

   Feb 2018 — Present · Charlotte, NC, US

   Essential tasks of this position include, but are not limited to, the illustration of concept through production/usage by designing composite layouts of related media to press and web-ready publication for the following: • In-store merchandising displays, signage, in-store video, flyers (monthly, seasonal, special events) • In-house digital printing and distribution of monthly in-store materials and additional items as needed - sorting/packaging • Exterior signage and/or awning design and collaboration w/outside vendors • Trade show displays and signage, as needed • STI-generated literature (catalogs, forms, decals, etc.) • Monthly direct mailings, promotional flyers, and custom collateral for special projects • Advertisement in digital and printed publications • Vehicle graphics and decals • PowerPoint presentations • Inserts for outbound boxes • Website updates and general maintenance - Includes graphical and copy content such as page verbiage, promotional banners and images placed on and to provide information on services and products via the web • Press releases and email marketing/newsletters • Brand management - update and maintain company and vendor logos for all related media usage, including apparel • Seminar, class, and special event collateral and online media • Customer marketing material such as brochures, mailers, rack cards, yard signs, etc. • Assist in the development and maintenance of the company\'s social media presence and brand identity • Stay informed on industry trends, products, technology, etc. • Coordinate event, product, and/or customer location photography/videography for promotional use

Education

• University of Kentucky

  Bachelor's degree, Business/Corporate Communications

  2009 — 2013