Emma Radford

Account Manager (Business Partner) @L'Oréal

West Midlands, GB

Build strong customer relationships and support 80+ professional hair salons across the Midlands region, carrying out regular business reviews to identify their needs and goals, implementing solutions and creating bespoke personalised growth plans to develop their business • Building and optimising journey plans and planning and preparing for calls to ensure a strong O+O contact strategy for all customers• Remain current with market trends and industry insights to be able to adapt to the demands of a vibrant and dynamic professional hair industry • Commercially strong communication, storytelling, negotiation and influencing to achieve sales and distribution targets, goals and objectives in line with the business• Establish and deliver education and training • Data management - ensure all territory data is accurate and up to date including market analysis grids, contact information, competitor information etc. • Analyse dashboard data to track business drivers and growth, draw accurate conclusions and communicate key messages• Forecasting of territory turnover, identifying any risks vs targets • Seek out new business opportunities to increase salon partnerships and drive market share • Digitally Savvy - Originate and implement promotional and marketing activity across all social media platforms to generate sales, growth and meet brand objectives• Visual merchandising of in salon stock to drive consumer sell out • Attend events representing as a PPD brand ambassador