Emma Pindera

Content Strategist @PointClickCare

Mississauga, ON, CA

Plans and executes a content strategy that can be applied across the product platforms and is in line with the brand’s image and objectives. Integrate content strategy and process with product delivery process- Responsible for the back-end planning portion of the content strategy process. Defines the structure of the content making sure the content, once created and published, can be delivered successfully on any device, platform, or medium- Serves as editor-in-chief for all content to ensure quality, clarity, and consistency. Maintaining and adhering to a content release calendar- Develops and manages the product content style guides, as well as the overall expression of the business’s corporate identity in the content output- Charged with designing and implementing measurement systems that actively measure, manage, optimize, and communicate the performance of the content put out by the Product Knowledge against the business’s operational objectives and strategies- Conducts research on the competitive environment and gathers market data for the business and uses the results to come up with well-informed topics and themes for content creation.

University of Toronto School of Continuing Studies

Learning Design Certification, Education

The University of British Columbia

Master of Educational Technology - MET, Educational/Instructional Technology

University of Waterloo

Bachelor of Arts - BA, Honours Arts & Business, Honours English Literature, Minoring in Women's studies

St Martins Secondary School

Ontario Secondary School Diploma, Secondary High School Major: Sports