Emmanuelle Hamon
Crm Product Owner - Crm Program Lead @BRP
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WORK HISTORY
Crm Product Owner - Crm Program Lead @BRP
Montréal, CA
Lead the migration & implementation of a new lead acquisition software across 8 brands & all regions (NA, LATAM, EMEA & APAC)• Define a solid & scalable product roadmap aligned with business priorities• Drive global change management initiatives: adoption, training & enablement of cross-functional teams (Brand, Retail, Digital, Event, Dealers…)• Manage JIRA boards: sprint tracking, prioritization & deliverable validation• Oversee agile management of 300+ annual CRM projects across multiple brands & regions• Coordinate multidisciplinary teams including technical leads, developers, architects, designers, Salesforce/Adobe Campaign operators & external vendors• Ensure cross-brand & cross-region alignment to maintain program consistency• Conduct business & data-driven analysis to identify customer value & guide strategic decision-making• Prepare technical & functional documentation, training materials & manage UAT test criteria• Ensure global legal compliance on customer consent collection by country, brand, product & event, in collaboration with legal teams• Guarantee the consistency, scalability & performance of the global CRM program across all marketsCRM Products Strategy DepartmentEnvironment: JIRA, Confluence, Salesforce, Probefahrtenbutler, FigmaBRP Consultant on a permanent contract with @Go Rock It
EDUCATION
Digital Campus
Master Degree - Digital Strategy Expert - Marketing & brand content (FR-BRETAGNE-Rennes)
IUT de Saint-Brieuc
DEC Technique - Marketing Techniques (FR-BRETAGNE-Saint-Brieuc)
Lycée Felix-Le-Dantec
DEC Économie & Social (FR-BRETAGNE-Lannion)
ABOUT EMMANUELLE HAMON
Strategist with a passion for complex customer journeys, I support companies in designing, optimizing, and deploying high-impact digital strategies. From MedTech to e-commerce, including the motorized vehicle industry and agencies, I lead digital projects in international environments (NA, LATAM, EMEA, APAC). With a deep understanding of CRM, marketing, design, data, and sales, I orchestrate projects that align business vision, customer value creation, and on-the-ground efficiency. ‣ Project management ‣ Digital audit & recommendations ‣ CRM management: Salesforce, Hubspot ‣ Performance measurement & business analysis ‣ Lead generation strategy inbound outbound nurturing ‣ Strong knowledge of B2B approaches ‣ Emailing & Marketing automation: Pardot, Hubspot, Selligent, Brevo, Waalaxy ‣ Coordination of technical teams & Support for the sales team Soft skills: ‣ Entrepreneurial mindset ‣ Proactive, optimistic & loyal Always ready to take on new challenges, I leave you my contact details so that we can exchange ideas and go further together: e••••••••@gmail.com
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