Emmanuel B.
Content Strategist at City of Worcester | Creative Lead | Visual Systems + Civic Storytelling | Focused on Brand + Content Director Roles
- Role
- Communications and Content Strategist at City of Worcester
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Emmanuel B.
I am a husband and father who leads with discipline and patience, solves problems with…
Experience
Communications and Content Strategist
Jun 2022 — Present · Worcester, MA, US
I serve on the in-house team within the City Manager’s Office, working closely across Worcester’s 50+ departments to bring clarity, consistency, and heart to our communications. My work spans both internal systems and external storytelling, building the tools our staff use daily, and creating the videos, signage, and digital content that help residents feel seen and informed. •Designed a full citywide style guide and template system that helps departments stay consistent while saving time •Produced over 20 episodes of The Buzz, a video series that simplifies policy updates and highlights public service stories •Led the creation of strategic signage systems, social campaigns, and visual templates used across municipal events and city buildings •Partnered with leadership and staff to ensure materials are accurate, accessible, and reflect Worcester’s evolving identity •Helped shift city communications from reactive to proactive, with more creative content and fewer missed touchpointsMy job is to listen first, then bring the right tools, visuals, and words to help the public, and our teams, feel more connected.
Education
Bridgewater State University
Bachelor of Science (B.S.)
2011 — 2016
Skills
- Teamwork
- Research
- Microsoft Word
- Powerpoint
- Microsoft Excel
- Social Media
- Public Speaking
- Bilingual
- Microsoft Office
- Photoshop
- Social Networking
- English
- Customer Service
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