Emmanuel Tobi Komolafe
Digital Design Specialist @MCG Career College
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WORK HISTORY
Digital Design Specialist @MCG Career College
Calgary, AB, CA
Designed and optimised user acquisition funnels (paid social ads, landing experiences, and lead forms), applying UX principles to reduce friction and improve lead qualityLed the end-to-end creation of user-facing content (social ads, short-form videos, and visual assets), ensuring messaging, visuals, and interaction cues aligned with user intent and behavioural triggersApplied UX research-lite methods (audience segmentation, feedback analysis, performance insights) to iterate on creative concepts and improve engagement and conversion outcomesProduced and edited video and photographic content as product touchpoints, treating media assets as part of a cohesive user experience rather than standalone marketing outputsCollaborated cross-functionally with marketing and admissions teams to translate business goals into clear, user-centred design solutionsUsed performance data and qualitative signals to inform design decisions, continuously refining creative, messaging, and experience flows
EDUCATION
Southern Alberta Institute of Technology (SAIT)
Certificate, Applied Product Management
BrainStation
Diploma, User Experience Design
University of Birmingham
Front-End Web Development & UX
CIM | The Chartered Institute of Marketing
Certificate, Marketing
Lagos City Polytechnic
National Diploma, Computer studies
Lead City University
Bachelor of Applied Science (B.A.Sc.), Computer and Information Sciences, General
Orange Academy
Integrated Brand Experience, Branding
ABOUT EMMANUEL TOBI KOMOLAFE
Product Designer with over 7 years of experience in the digital landscape combining expertise in product strategy, user research, user interface design, conversion rate optimization, branding, and front-end development to create user-centric solutions that align with business objectives.At The Student Room Group, my role as Product Designer was pivotal in leading the rebranding of ‘The Uniguide’, enhancing the university profile and course pages, and implementing a design system that has significantly improved cross-team alignment. My proficiency in Figma, combined with a strategic approach to journey mapping and user interviews, has been foundational in refining the product development process and boosting the user experience, particularly on mobile platforms.The competencies honed during my time with \'The Student Room Group\' and previously at \'ClickThrough Marketing\' as a User Experience Designer where I spearheaded UX and CRO strategies are a testament to my commitment to crafting impactful solutions. Aiding both B2B and B2C sectors, I\'ve successfully translated complex user data into actionable design decisions, creating experiences where user engagement and satisfaction are prioritized. Collaboration with stakeholders and a relentless pursuit of excellence in user experience continue to drive my professional journey.
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