Emmanuel Abraham
FMCG Sales // Food & Non Food // Strategy Stalwart // Growth Hacker // Business Development
- Role
- Senior Trade Marketing Manager at Agthia Group PJSC
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Emmanuel Abraham
An ambitious, performance-driven, award-winning Sales & Trade marketing FMCG professional with 22 years of extensive experience across progressively senior positions, he has gained a wealth of expertise working with large conglomerates in FMCG sector including P&G and AGTHIA.Experienced in commercial sales and setting long and short term market strategy/plans, strong initiatives supporting each strategy in driving sales and building brands to leadership positions, growth expert, implementer, specialist in execution with recognized proficiency in spearheading business to accomplish corporate goals and plans across Trade channels in the FMCG sector in UAE and GCC markets.An exceptionally strong people manager, specialized expertise in key projects aimed at revamping principle/distributor workflow/ GTM business models to unleash the true potential of brands.• Spearheading cross-functional teams to drive top line and bottom line• Formulating and implementing critical business strategies• Launching channels, setting up new operations, establishing robust processes• Leading marketing & promotions initiatives to drive revenue and profits• Fostering stellar business relationships to provide compelling valueExperienced in identifying underlying risks, deficiencies, and opportunities. Successful track record in key projects aimed at launching NPD’s and achieving desired sales and distribution objectives within agreed timelines in the marketplace.Spearheaded, and successfully implemented the largest men\'s grooming and oral hygiene industries business integration (P&G & Gillette) for the HFS channel at Transmed to create the improved operational synergies and creating long term sustainability.AREAS OF EXPERTISE Annual Business Plan Management Initiative & Brand Building Plan Management Regional/National Sales Management Channel/Customer Sales Management Distributor Operations Management Global Customer Team Management Relationship Management Advanced Negotiations Contracts Management New Business Development E-Commerce Management Corporate Budget Management Trade Spending Effectiveness Profit & Loss Management Top/Bottom Line Growth Stewardship & SOP Management Share Growth Organization Design & Growth Multifunctional Team Management Organization Restructuring Productivity and Efficiency Leading, Coaching, Sponsoring Attracting, Hiring, Training, Growing Team Building Regional Diversity/Mentoring In-store Customer & Channel Marketing In-store Innovation
Experience
Senior Trade Marketing Manager
May 2017 — Present · AE
Served as the strategic link between the sales and marketing departments, facilitating category strategies and initiatives to Build Business, Drive Distribution and Sales, All Trade related Brand communication, Annual Category Plans, GTM for Successful launch of NPD\'s. Budgeting, ACN analysis, Brand & Category Analysis, IMS, Timely Execution of Initiatives and activities as per plan for the UAE / GCC market which resulted in an increase in sales from $14 million to $53 million in a period of three years.
Education
Manipal Academy of Higher Education - MAHE, Dubai
Master of Business Administration - MBA, Marketing/Marketing Management, General
2004 — 2006
Loyola College
Bsc Vis Com - Mass Communication, Advertising
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