Emmanuelle Naudeau
Project Director @BETC FULLSIX
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WORK HISTORY
Project Director @BETC FULLSIX
Paris, FR
Integrated digital agency specialised in technology, data and creativity Clients - Chanel (Fashion and Fragrance & Beauty)- La Poste (Service)- Van Cleef & Arpels (Jewelry)- Kenzo (Fashion)- Europcar (Car rental)- Mediaposte (Local communication service)Tasks - Strategic and operational management of various projects: website and interface creation, UX (online) and CX (in-store) experiences, CRM (run and strategic projects), video production, etc- Management and training of project managers/digital producers involved in the projects I lead, ensuring the quality of deliverables and smooth execution of tasks- Continuous optimisation of internal processes to enhance team efficiency, streamline project management, and strengthen client relationships- Methodological deployment of AI within the agency across different streams: identifying and prioritising use cases, managing tests and pilot projects, analysing results, and implementing deployment plans for clients, while collaborating with the legal department to ensure compliance with terms of use- Contribution to pitches, focusing on scoping and methodology- GDPR representative for the agency, ensuring continuous compliance of projects (in partnership with a lawyer from the Paris Bar), managing client subcontracting registers, and designing and delivering training modules for teams- Management of internal projects aimed at improving the work environment: enhancing the internal knowledge management platform, creating and updating tool templates, as well as overseeing and continuously improving two internal tools (a financial tool and an HR tool) to optimise performance and meet team needs.
EDUCATION
Sup de Pub
BTS, Communication
Sup de Pub
Bachelor’s Degree, Corporate Communication
UFCV
Youth Leadership Certificate in Holiday Camp (BAFA), Brevet d’Aptitude aux Fonctions d’Animateur
Sup de Pub
Master of Business Administration (MBA), Digital marketing & social media
La Croix Rouge
High School, Sciences de l'Ingénieur
Sup de Pub
Master of Arts (MA), Events and off line media communication
SKILLS
ABOUT EMMANUELLE NAUDEAU
Project Director at BETC FULLSIX
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