Emma McSweeney
Associate Director @Dmc Pr
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WORK HISTORY
Associate Director @Dmc Pr
Reading, GB
An experienced small agency leader with a proven track record for delivering client success and retention.I am a hands-on Associate Director and senior client contact with a focus on both agency and client strategy - with some media pitching thrown in for good measure! In my current role I work alongside the MD to ensure the team runs like a well-oiled machine to deliver fresh and exciting campaigns and media coverage that delights clients year after year. Responsibilities- Overseeing agency operations including resourcing/workflow and financial planning- Leading recruitment (and retention!), team training/mentoring and development - Driving strategic direction and quality across all campaigns and clients- Maintaining and building our black book of outstanding media contacts - Growing our trusted freelance/supplier/associate talent pool- Managing VIP talent/influencer negotiations and campaigns- Senior client contact offering trusted advice - New business development
EDUCATION
University of Reading
BA (Hons), English
SKILLS
ABOUT EMMA MCSWEENEY
In my role of Associate Director at DMC PR I lead a hard-working account team plus a pool of talented freelance associates. I have been instrumental in growing our roster from one to 15+ clients and evolving our services from a press office function to offering full 360 campaigns, influencer marketing projects and events. As a result, the agency has seen steady growth YoY.The aim has always been to create a great place to work and a great company to work with. Half of our current clients have been with us for over five years which is testament to our results and relationships.I am a firm believer of leading by example and have fostered a strong team dynamic and culture that has led to high staff retention. I actively enjoy nurturing and mentoring the team, equipping them with the confidence and skills to progress.Me in a nutshell: A persuasive and strong communicator with a love and feel for the English language A critical thinker who is open minded and always looking for new ways of doing things A creative \'doer\' with an exceptional track record of landing top tier media coverage About DMC PRAs a small agency we’re focused on being the best rather than the biggest, and this is an ethos that shines through in everything we do. Our results speak for us and there is a reason almost 100% of new business comes from recommendation.Today, we represent exciting big brands and B Corps across the consumer lifestyle, retail, technology and food sector. Current clients include household names such as ProCook, JYSK, Blueair, Pasta Evangelists, Silva-Primus, GROHE, Neolith and Wunda Group to name a few.Our services include: Full Press Office, 360 PR Campaigns, Press Events, Influencer/Content Creator/Celebrity Talent Projects, Product PR, PR Photography and more.
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