Emma-Louise B.
Global Senior Manager Crm & Loyalty @Costa Coffee
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WORK HISTORY
Global Senior Manager Crm & Loyalty @Costa Coffee
EDUCATION
University of Leeds
Master's Degree, International Marketing Management
The Institute of Direct and Digital Marketing
Data Management Award
University of Leeds
BSC (Hons) Biochemistry
CIM | The Chartered Institute of Marketing
Diploma in Professional Marketing
SKILLS
ABOUT EMMA-LOUISE B.
Global Senior CRM Professional | Customer Advocate | Data-Driven MarketerWith 15 years of experience across retail, telco, and financial services, I specialise in delivering data-driven customer communications, CRM lifecycle strategies, loyalty programmes, and personalisation at scale. I’m passionate about creating meaningful, insight-led marketing experiences that add real value to both customers and the business.As a committed people leader, I bring over a decade of experience in building and nurturing high-performing teams empowering others through effective coaching, mentoring, and role modelling.
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