Emmaline Salles

About Emmaline Salles

As a seasoned Senior Brand Strategist and Marketing Expert, I have a proven track record…

Experience

1. Senior Brand Strategist

   Side

   Apr 2022 — Present

   Brand Strategy Transformation (Increased Value): Spearheaded the complete transformation of Side\'s brand strategy team from a mere naming role to a comprehensive brand strategy role, resulting in a significant increase in overall value. Led the team to develop and implement new brand strategies that elevated the company\'s image and enhanced brand recognition in the market- Partner Brand Book Creation (Cost Savings and Brand Boost): Initiated the creation of partner brand books, encompassing value propositions, brand voice, and style guide, resulting in a significant cost-saving of $2M annually and a boost in brand value. Worked closely with partners to ensure brand consistency and alignment with company values and messaging- Streamlined Naming Selection Process (Improved Efficiency): Streamlined the naming selection process from an average of 44 to 17 days and reduced naming rounds from 4 to 2, resulting in significant improvements in efficiency. Collaborated with cross-functional teams to develop a new naming selection process that reduced errors and improved naming consistency- Team Supervision and Career Development: Supervised a team of 3 brand strategists and 2 copywriters, ensuring career development and handling escalations. Conducted regular performance evaluations and provided coaching and mentoring to team members to improve their skills and abilities. Created a positive and collaborative team environment that encouraged creativity and innovation.

Skills

• Public Relations
• Hootsuite
• Press Releases
• Buffer
• Google Analytics
• Squarespace
• Microsoft Excel
• Public Speaking
• Microsoft Office
• Stata
• Powerpoint
• Marketing Communications
• Teamwork
• Blogging
• Microsoft Powerpoint
• Social Media
• Facebook
• Research
• Marketing
• Microsoft Word
• Social Media Marketing