Emma Lara

President of Beta Alpha Psi & Accounting Society | Accounting Student

Role: Brand Ambassador at Guayakí Yerba Mate
Location: Los Angeles, CA, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Brand Ambassador
Guayakí Yerba Mate
Oct 2021 — Present
Expose Guayaki products and brand image to local communities to increase visibility among target audience• Generate interest in the brand through attending community events and marketing on social media

Education

Pasadena City College
Associate of Science - AS, Business
California State University, Long Beach
Bachelor's degree, Accounting
Gabrielino High School
High School Diploma

Contact information

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Work email
•••••@yerbamadre.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Yerba Madre

Food and Beverage Manufacturing · 400 employees · Founded 1996 · Oakland, California, United States

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. Headquartered in Oakland and Los Angeles, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status—setting a new global standard for ecological integrity, cultural respect, and environmental restoration. As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over retail locations across the U.S. and Canada. To learn more, visit

yerbamadre.com

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Experience

Brand Ambassador

Education

Pasadena City College

California State University, Long Beach

Gabrielino High School

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