Emma Marshall

About Emma Marshall

After earning a Bachelor of Science degree in Agricultural Education and Communications…

Experience

1. Marketing Coordinator

   Metrc

   Aug 2023 — Present · Lakeland, FL, US

   Assist in strengthening Metrc’s marketing presence across various channels, including digital, social media, events, and branding- Provide copywriting and content creation support for internal and external communications, including emails, presentations, and marketing materials- Coordinate the development and production of new marketing collateral in collaboration with Sales, Product Management, and Program Management teams- Facilitate project requests from other departments, ensuring meetings are scheduled, information is gathered, and the execution is seamless- Contribute to content creation and review processes, providing critical inputs and proofreading for the final marketing materials- Support the management and enhancement of the Metrc website, improving SEO performance and optimizing the company’s social media presence- Help manage and implement marketing automation tools and campaign structures to optimize engagement and outreach- Continuously monitor marketing metrics, providing recommendations for optimizing success and identifying new opportunities to inspire engagement across platforms- Assist with sourcing, coordinating, and executing photo and video projects, including photo shoots, video shoots, and the capture of customer testimonials- Collaborate with internal teams and external vendors to plan and execute promotional activities, tradeshows, and other events, ensuring all marketing materials are in place and objectives are met- Work with external vendors and resources to supplement the marketing strategy, especially in areas requiring specialized skills or additional support.

Education

• University of Florida

  Bachelor's Degree

  2014 — 2017

• South Florida State College

  Associate’s Degree

  2012 — 2014