Emma Joy Hill

About Emma Joy Hill

Marketing and communications leader working at the intersection of storytelling, cultural programming, and community engagement. I lead campaigns, partnerships, and strategic communications that connect audiences to artistic work and mission-driven organizations. At Long Wharf Theatre, I oversee marketing and communications for theatrical productions and institutional initiatives, managing integrated campaigns across digital, press, and public programming. During my tenure, audience attendance increased from approximately 40% capacity to more than 80%, multiple productions sold out, and marketing spend was reduced by over 70% while improving revenue outcomes and full-price ticket sales. My work brings together marketing strategy, editorial storytelling, and creative direction—shaping campaigns, publications, and public narratives that support artists and deepen audience engagement. Alongside my work in arts leadership, I am a playwright and adjunct professor of playwriting at Southern Connecticut State University. My creative practice explores theatre as a tool for cultural dialogue and social change, with particular interests in human rights, identity, and women’s advocacy.

Experience

1. Interim Director of Marketing & Communications

   Long Wharf Theatre

   Feb 2025 — Present · New Haven, CT, US

   Promoted to interim leadership role within five months of joining the organization.• Increased production attendance from ~40% capacity to over 80%, including multiple sold-out productions.• Reduced annual marketing spend by approximately 70% while improving campaign performance and ticket revenue outcomes.• Improved full-price ticket purchasing from ~30% to ~65% through pricing strategy and audience segmentation.• Lead integrated marketing campaigns across digital marketing, email, press, partnerships, and paid media supporting productions and institutional initiatives.• Manage cross-functional teams of staff, creative vendors, and consultants delivering campaigns, publications, and audience communications.• Develop partnerships with universities, cultural institutions, and community organizations to expand audience engagement and public programming.• Serve as lead writer and editor for institutional communications including press releases, campaign messaging, publications, and executive leadership materials.• Provide creative direction for campaign branding, production key art, and marketing materials across digital and print.

Education

• Greater Hartford Academy of the Arts High School

  High School Diploma

• University of Connecticut

  Bachelor of Arts - BA

• The Royal Central School of Speech and Drama

  *Course