Emma Coulson
MarTech & AI for Operations | Marketing Ops Strategy | Responsible AI Transformation
- Role
- Senior Manager at Accenture
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Emma Coulson
Strategic Marketing Operations Leader with 20+ years of experience guiding enterprise B2B and B2C organizations through scalable MarTech transformation, AI enablement, and operational governance. I specialize in aligning people, processes, platforms, and policy to ensure compliant, efficient, and future-ready marketing ecosystems. My expertise spans marketing automation (HubSpot, Marketo, Eloqua, Adobe), CRM (Salesforce, Zoho, Dynamics), AI/ML integration, lead lifecycle strategy, and audit-ready data frameworks. I bring a governance-first mindset to systems integration—bridging marketing innovation with responsible AI practices, platform access compliance, and stakeholder alignment across Legal, Privacy, and Engineering. As a trusted advisor and cross-functional leader, I’ve built and optimized infrastructures that support governance maturity models, global compliance, and AI-readiness at scale. I thrive in fast-paced, matrixed environments—leading complex projects that modernize data practices, improve platform utilization, and reduce organizational risk. Whether designing Responsible AI adoption frameworks, streamlining funnel performance, or managing cross-org change initiatives, my goal is to deliver intelligent, measurable growth—through ethical, compliant, and scalable marketing operations.
Experience
Senior Manager
Jun 2024 — Present · Seattle, WA, US
Education
Bellevue Young Execs Program
Executive Leadership in Business
2012 — 2012
Pacific Lutheran University - School of Business
Bachelor of Business Administration, Marketing
2003 — 2007
Skills
- Customer Communication
- Advertising
- Event Planning
- Marketing Strategy
- Online Advertising
- Fundraising
- Social Media Marketing
- Direct Mail
- Adobe Creative Suite
- Public Relations
- Marketing Research
- Event Management
- Microsoft Office
- Blogging
- Google Analytics
- Indesign
- Higher Education
- Newsletters
- Social Networking
- Email Marketing
- Marketing Communications
- Leadership
- Services Marketing
- Brand Development
- Integrated Marketing
- Marketing
- Management
- Press Releases
- Project Management
- Research
- Teaching
- Internal Communications
- Digital Marketing
- Data Analysis
- Photography
- Photoshop
- Online Marketing
- Public Speaking
- Non-Profits
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