Emma James

About Emma James

I lead global employer brand strategy at Takeda, turning employee experiences into stories that connect with the right talent. I build the systems behind the storytelling so it scales, not just exists. Writer at heart. Started in journalism. Still asking questions and translating complexity into something human.

Experience

1. Global Employer Brand Lead

   Takeda

   Nov 2025 — Present · Lexington, MA, US

   Activate and evolve Takeda’s global employer brand and EVP through integrated campaigns, storytelling, and multi-channel content.• Partner across Corporate Communications, Talent Acquisition, DE & I, and regional Talent Marketing teams to ensure consistent, localized brand execution.• Provide strategic and creative direction to ensure all content authentically reflects the employee experience and delivers on brand promise.• Lead enterprise-wide employee advocacy efforts that amplify employee stories, elevate reputation, and support talent attraction goals.• Build scalable frameworks, workflows, and enablement tools to support global brand activation with measurable impact.• Use AI, automation, and data insights to enhance campaign quality, speed, personalization, and performance.• Establish social listening and reputation management practices to monitor employer perception and identify opportunities.• Translate sentiment, competitive insights, and trend data into actionable recommendations for campaigns and content strategy.• Manage external vendors and partners to deliver high-quality creative, media, and technology solutions.• Position Takeda as an innovation-driven employer and continuously evaluate vendor performance to drive improvement and modernization.

Education

• Boston University

  Master of Science - MS, Health Communication, Concentration in Healthcare Promotion, Media & Marketing

• University of Southern Maine

  Bachelor's degree, Communication, General

  2013 — 2017

• University of Southern Maine

  Bachelor's degree, Psychology

  2013 — 2017