Emma G.

About Emma G.

I’m a marketing and communications professional with over six years of experience in social media, digital content, and event strategy. I love turning ideas into stories—whether through a scroll-stopping campaign, a polished website, or an engaging video. If it involves digital communication, I’m in my element.

Experience

1. Marketing and Communications Associate

   Cassaday & Company, Inc.

   Mar 2024 — Present · McLean, VA, US

   As the Marketing and Communications Associate, I have the opportunity to be involved in almost every aspect of the department. From helping plan and execute events, to creating marketing materials for digital, print, and social, I find myself in the middle of it all. Here are some highlights:Digital Content & Social Media• Develops comprehensive content strategy for organic social media platforms. I implemented the use of a content calendar for Facebook and LinkedIn, and manage all content planning, creation, copy writing, editing, and scheduling. Event Management & Marketing• Assists with planning and executing 80+ annual seminars for prospective clients per year across the DMV, as well as planning various client appreciation events throughout the year with attendees ranging from 30 - 700. • Communicates with vendors, sales reps, and other businesses to execute events. Multimedia & Content Production• Creates full-cycle video content using Adobe Premiere Pro and Adobe Audition.• Creates, edits and helps manage website content using WordPress.• Assists with award submissions (25+ per calendar year) and public relations initiatives.Client Communications• Utilizes CRM for comprehensive client relationship management.• Creates mass email communications for clients, leads, and COIs in the Constant Contact platform.

Education

• Virginia Tech

  Bachelor's degree, Public Relations

  2019 — 2023