Emma Grigg
Head of Multichannel Marketing & Development @Mark Allen Group
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WORK HISTORY
Head of Multichannel Marketing & Development @Mark Allen Group
Dartford, GB
Regularly assess strategies to evaluate efficiency and effectiveness in order to provide improvement recommendations.Assist with ongoing improvements to best practice policies and the development of new techniques and tools ensuring they are observed company-wide.Devise and implement digital and traditional campaigns that are in line with marketing and business objectives.Develop, implement and manage multichannel social media and online advertising campaigns to increase awareness, engagement and overall ROI.Create key metric reports for analysis and interpretation of trends in order to provide actionable insights based on data objectives.Manage available resources and to carry out frequent cost/benefit analysis.Staying up-to-date with the latest trends and developments within the industry and spotting the potential to implement innovative new methodologies where possible.Educate sales teams with the latest market trends and provide them with up-to-date documentation and presentation material.Manage all technical aspects within the digital department including: daily website updates, server/domain administration, tablet/mobile maintenance, creation of web/mobile based digital magazine apps, design and development of daily HTML newsletters and banner advert creative both for in-house and clients.Liaise with clients, external agencies and third party providers.
EDUCATION
M.I.T.S
NVQ
Rainham School for Girls
G.C.S.E
National College of Design & Technology (New Zealand)
Diploma
SKILLS
ABOUT EMMA GRIGG
I’m a self-motivated and results-driven professional who thrives on blending creativity…
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