Emma F.

About Emma F.

Brand work and strategic marketing are the heart of my professional passion. Whether it’s telling the story of a young entrepreneur or setting out on an adventure to capture the feeling and lifestyle of wearing a product, I’ve always had the passion to breathe life into a brand. Through working in a variety of creative industries such as music, entertainment, interior design and fashion, I’ve found the commonalities in the creative process and the people who can turn these stories into a reality for the end consumer.I graduated from Syracuse University Magna Cum Laude back in 2020 during the heart of Covid with a B.S. in marketing management and a minor in music industry. The timing was less than ideal due to forces outside of my control, but I had the determination to jump headfirst into the uncertain job market and adapt to the ever-changing environment. I was able to grow my experience in ways I couldn’t have without the challenge. The trajectory of my path hasn’t always been straight forward, but has kept me on my toes throughout the course of my career and I believe I’ve become better for it both personally and professionally.

Experience

1. Brand Marketing Manager

   Raen

   Mar 2024 — Present · San Diego, US

   Spearheads the development and execution of multi-channel go-to-market strategies, optimizing both seasonal and evergreen campaigns to drive customer acquisition and brand awareness for DTC and wholesale channels. Plans and develops monthly digital campaign calendars. Oversees an annual content budget to ensure resource allocation aligns with strategic marketing objectives, optimizing return on investment. Leverages data analytics to measure asset performance and consumer insights to optimize future marketing efforts. Oversees social media strategy and content posts to engage with the target audience and build/foster authentic community relationships. Coordinates with creative and public relations teams to ensure consistent brand messaging is being met and brand reputation is upheld.

Education

• Syracuse University - College of Visual and Performing Arts

  Music Industry Minor

  2017 — 2020

• Syracuse University - Martin J. Whitman School of Management

  Bachelor's degree, Marketing

  2016 — 2020