Emma Ficke
Senior Design Strategist & Research Operations Leader | Enterprise UX Infrastructure serving 100+ designers | $125M+ Revenue Impact through loyalty experiences
- Role
- Co-founder & CEO at Solher Superdrafts
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Emma Ficke
I\'m a Senior Product Designer and UX Research Operations Leader with 8+ years designing digital products and building research infrastructure at Fortune 15 scale. I bring a unique perspective from working in retail and financial services, blending strong design execution with enterprise research leadership.At Kroger, I\'ve generated $125M+ incremental revenue through loyalty platform design while establishing research infrastructure serving 100+ designers across 4 design pillars. I led Kroger Plus 2.0 MVP that achieved 50% conversion lift, expanding our points program from fuel to groceries. My work spans high-impact customer experiences like gamified loyalty offers and improved Order Ahead app, plus associate tools for stocking, scheduling, HR, and delivery.I also built our enterprise research repository, centralizing 70K+ insights and transforming how teams make data-driven decisions. This work has helped ensure that digital products serve both the customers who shop in our stores and the associates who keep them running.Previously at Fifth Third Bank, I redesigned the ACE Teller System and contributed to digital banking security enhancements, balancing compliance, efficiency, and usability.I\'m passionate about simplifying complex systems and scaling UX impact across organizations, whether that\'s designing customer experiences or building the research infrastructure that informs better product decisions.
Experience
Co-founder & CEO
Jun 2022 — Present · Cincinnati, OH, US
Founded and scaled the only women’s-only draft-style softball tournament of its kind, hosting two events annually that consistently draw 14–16 teams and 160+ athletes.Built a sustainable community model that combines competitive play, networking, and local business partnerships.Lead all aspects of event operations: player registration, team drafts, scheduling, volunteer coordination, sponsorship outreach, and financial planning.
Education
Wittenberg University
Bachelor's degree, Graphic Design
2012 — 2016
Skills
- Web Design
- User Experience Testing
- Adobe Fireworks
- Mac
- Indesign
- Typography
- Usability Testing
- Illustrator
- Image Editing
- Graphic Design
- Photography
- Photoshop
- Layout
- Leadership
- User Experience Design
- Adobe Creative Suite
- Usability
- Hardwork
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