Emma Carroll

About Emma Carroll

What’s a mood architect you ask? I don’t just curate brand experiences, I “compose vibes”. In the same way music sets a tone in a movie, I orchestrate moments and ecosystems that stir emotion and stick with you for more than 5 minutes. With 15+ years leading and building experiential brands, I’ve helped entertainment, CPG, and retail giants turn big ideas into real-world magic, shaping iconic IP franchise ecosystems, immersive brand narratives, product portfolios, and themed retail & entertainment experiences that people actually remember. I found my sweet spot in the magical place where imagination meets strategy - leading teams and driving innovation through the full arc of experience development with a little fairy dust… and occasionally a fantastical weapon that shoots Nerf darts. Off the clock, I’m on an eternal mission to manifest imagination into reality through travel adventures, film production design, and highly intentional (and unexpected) placement of minifigures in my LEGO collection. Running races across the country is a bonus side quest, mostly to explore new places, but post-race festivities don’t hurt either. If building experiences that make people smile is your jam (in business, or in life) and you’re in the market for a senior brand experience leader with equal parts strategic acumen, creative vision, and emotional intuition to do the job, let’s talk! I promise to bring good vibes. My expertise: Experiential Brand Management | Narrative-Driven Brand Experiences | IP & Entertainment Franchise Ecosystems | Immersive Brand Strategy | Experiential Product InnovationMy toolkit: Customer-First Strategy | Design-Led Vision & Creative Direction | Audience Intuition | Cross-Functional Leadership | Product Ecosystem & Portfolio ManagementDual Citizenship: United States & Ireland (Eligible to work in EU)

Experience

1. Senior Brand Manager & Franchise Lead - Nerf

   Hasbro

   Oct 2025 — Present · Pawtucket, RI, US

Education

• University of Nebraska-Lincoln

  Master of Business Administration (M.B.A.), International Marketing

  2012 — 2014

• University of Miami

  Bachelors Degree, Communications & Arts & Sciences

  2001 — 2004

Skills

• Marketing Strategy
• Social Media
• Promotional Writing
• Entertainment
• Indesign
• Brand Development
• Creative Writing
• Microsoft Office
• Customer Service
• Marketing Communications
• Facebook
• Illustrator
• Event Management
• Press Releases
• Promotions
• Key Account Management
• Film
• Adobe Design Programs
• Strategic Planning
• Publicity
• Social Networking
• Social Media Marketing
• Google Docs
• Promoting
• Event Planning
• Powerpoint
• Microsoft Excel
• Strategic Communications
• Customer Relations
• Writing Skills
• Computer Proficiency
• Video
• Marketing
• Copy Editing
• Editing
• Email Marketing
• Advertising
• Computers
• Excel
• Management