Emma Castelan
Manager of Social Media @ Zales💎 | ex-PepsiCo D3 Studios
- Role
- Social Media Manager at Signet Jewelers
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Emma Castelan
Current Social Media Manager at Signet Jewelers for Zales. With 5+ years of experience across CPG, retail, and lifestyle brands, I’ve created trend-driven, lo-fi content and culturally relevant campaigns that connect brands to people in meaningful ways.Previously at PepsiCo’s D3 Studio, I led social for iconic brands like Doritos Dinamita and Fritos—bringing campaigns to life from the Super Bowl to Stagecoach. As a proud Latina and first-generation corporate professional, I’m passionate about using creativity and cultural insight to open doors, spark conversation, and inspire connection.
Experience
Social Media Manager
Sep 2025 — Present · Dallas-Fort Worth, TX, US
Education
Dallas College
Associate of Arts - AA
2015 — 2018
Southern Methodist University
Bachelor of Arts - BA
2018 — 2020
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