Emma Beattie

Senior Digital Marketing Executive @Kantar

London, GB

As a Senior Digital Marketing Executive, I specialise in driving customer acquisition and growth for online market research platforms. I have extensive experience overseeing paid media and affiliate marketing strategies across EMEA region managing large-scale budgets to deliver ROI.My expertise lies in the customer acquisition funnel. I collaborate closely with internal teams to ensure data accuracy and tracking. I also work hand-in-hand with paid media agencies to build and scale high-performing campaigns on Google and social channels, with a strategic eye on future-proofing our efforts through AI development.A core part of my role is building strong, collaborative relationships with affiliate partners, providing strategic guidance to help them improve their performance. I thrive on cross-functional teamwork to build cohesive, full-funnel strategies. I am committed to continuous improvement, using experimentation and A/B testing to optimise every aspect of our campaigns and provide data-driven insights.

Peterborough College

City and Guilds Level 2, Retailing and Retail Operations

Bauer Academy

Level 3, Junior Content Producer

The Voyager School

GCSE