Emma Hill
Regional Communications Manager - North East @The Guide Dogs for the Blind Association
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WORK HISTORY
Regional Communications Manager - North East @The Guide Dogs for the Blind Association
Leeds, GB
Part of a UK-wide communications team, leading regional external communications activity across the North East to drive awareness of Guide Dogs’ mission to support people with sight loss to live independently, actively and well. I contribute to national campaigns and cross-organisational priorities while developing and delivering integrated local communications and digital strategy. This includes regional social media management and proactive press engagement, supporting community teams across Leeds, Sheffield and Newcastle to identify and shape compelling stories that advance organisational objectives.I run a sustained programme of regional media relations, individually securing 350 pieces of proactive coverage to date with over 290 million OTS. Activity includes developing case studies, pitching interviews, securing broadcast opportunities, drafting press materials, managing media enquiries, and capturing multimedia content to maximise reach and engagement.I have also grown Guide Dogs North East’s social media presence through a strategic blend of paid and organic activity, delivering over 270% growth on Facebook and 280% growth on Instagram to date following a full regional audit and channel consolidation.
EDUCATION
Prince Henry's Grammar School, Otley
A Levels, English Literature, English Language, Drama and Theatre Studies
De Montfort University
BA Hons (2:1), Journalism
ABOUT EMMA HILL
PR and communications specialist with over 15 years’ experience across agency and in-house teams, delivering strategic PR and integrated communications that build reputation, drive engagement and create meaningful impact.After a decade in agency, I now lead regional external communications for Guide Dogs in the North East of England as part of a UK-wide comms team. I develop and deliver integrated PR and digital strategies that amplify purposeful storytelling, strengthen stakeholder relationships and support Guide Dogs’ mission to help people with sight loss live independently, actively and well.My work spans proactive media relations, regional activation of national campaigns, case study development, social media strategy and community engagement, working closely with colleagues, service users and volunteers to bring authentic stories to life.
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