Emma Cox
Digital Marketing Strategy | Project Management
- Role
- Communications Manager at Stupid Cancer
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Emma Cox
Digital Strategist & Project Manager with a B.S. in Marketing and Visual Communication from Emerson College, blending creative storytelling with data-driven execution to deliver digital campaigns that drive results.With experience across CPG, B2B, and healthcare, I’ve led strategies for brands like Kikkoman, Kingsford, and Libby’s, helping them surpass engagement KPIs, optimize SEO, and strengthen their digital ecosystems. At Stupid Cancer, I doubled annual impressions and elevated engagement rates across Instagram, TikTok, and LinkedIn, all while securing major media coverage in outlets like TIME and NPR. My strategic segmented email marketing approach drove a 514% increase in click-through rates in just six months.Whether spearheading a 49.2% boost in organic traffic through SEO and landing page redesigns, or delivering 11M+ impressions on a Reddit AMA campaign, I bring a proactive, cross-functional mindset to every initiative. I’ve managed complex digital projects—from content strategy to implementation—by aligning stakeholders, optimizing workflows, and leveraging platforms like Adobe Suite, Google Analytics, and CMS tools (WordPress, Drupal, Squarespace).Known for my clear communication, collaborative approach, and attention to detail, I thrive in fast-paced environments where strategy meets execution. Let’s build smarter, more human digital experiences.
Experience
Communications Manager
Dec 2024 — Present · NY, US
Increased email click-through rate by 514% within six months by implementing a strategic content and segmentation approach.Elevated engagement rates across Instagram (5.7%), TikTok (8.71%), and LinkedIn (11.32%), surpassing industry benchmarks, internal KPIs, and enhancing community interaction achieving over 3m impressions across channels, a figure double previous years.Secured high-impact media coverage in TIME magazine, Business Insider, CBS, & NPR by leveraging strategic storytelling to amplify the organization’s mission.Developed and executed a cross-channel digital strategy centered on storytelling and audience engagement, partnering with pharma companies to execute partnership objectives.Led and executed storytelling campaigns, including video and photo shoots.Ran onsite communications for a 300+ person event, including managing shot lists & media coverage on site. Developed and executed a paid media strategy leveraging Google Ads, Google Analytics, Google Tag Manager, & Paid Social (LinkedIn, Meta, TikTok).Managed the sprint cycle & execution of a site-wide website overhaul on WordPress
Education
Emerson College
Bachelor of Science - BS, Marketing and Visual Communication
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