Emma Thain
Bid & Creative Content Manager @DX Group
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WORK HISTORY
Bid & Creative Content Manager @DX Group
Nuneaton, GB
Delivered £11.5m in awards over 24 months: £4.4m homeware (2-year), £600k banking, £500k medical supplier, £6m optical renewal (3-year)- Cut bid prep time by and improved on-time submissions by centralising libraries and governance- Directed capture-to-submission on complex bids as lead writer/strategist, shaping win themes and executive summaries- Redesigned the bid function (governance frameworks, scalable libraries, templates, storyboards) to lift quality and consistency across submissions- Lifted evaluator scoring by embedding case studies, ESG narratives, championed the sales workshops to embed these practices- Led the SameDay teaser LinkedIn launch delivering 5,272 engagements (4 posts) and a record 63.58% engagement rate (CTR 61.31%); April totals: 77.5k impressions, 12.2k engagements.
ABOUT EMMA THAIN
I lead high-value bids and develop the commercial content that secures—and retains—multi-million-pound contracts. Throughout my career, I’ve worked across the logistics, rail, and M&E sectors, building a reputation for turning dense, technical requirements into clear narratives that actually win.In the last two years at DX alone, I’ve overseen £13m in contract awards, including a recent £1.5m win. My focus is on moving bids from \"compliant\" to \"compelling.\" I manage the full lifecycle—from qualification and win-strategy to the final BAFO—ensuring the value proposition aligns with what an evaluator is actually looking for.Outside the core bid cycle, I’ve worked closely with the business to deliver creative content that supports growth. For instance, I led the DX SameDay LinkedIn launch, which generated over 77k impressions and 12k engagements. I also produce the ESG documents, sector brochures, and case studies that ensure our messaging remains consistent across all sales and marketing touchpoints.I’m at my most effective when combining writing with leadership—whether that’s mentoring bid teams, coaching sales staff, or working with Directors to define the win themes that drive new business and retention.I’m always happy to connect with commercial leaders, bid professionals, or recruiters looking for a lead who brings clarity and results to the bid journey.
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