Emma Sutherley

Creative Director, Creative Services @ITV

London, GB

Lead global creative strategy for ITV Studios’ Brand Licensing division, overseeing major brand expansions into consumer products and digital platforms.KEY ACHIEVEMENTSSchitt’s Creek Product Launch: Developed creative strategy and global product roll-out for the award winning series. Guided producers and talent, led style guide creation, and managed international licensing launches.Love Island: The Game: Lead the creative strategy and development for Love Island: The Game, ensuring brand authenticity through immersive storytelling, villa theming, and character design. Integrating merchandise and optimising monetisation opportunities to drive commercial success beyond game-play.RESPONSIBILITIES• Lead global creative vision and strategy across Brand Licensing.• Manage and mentor a high-performing creative team, driving project delivery and talent development.• Oversee stakeholder engagement with global broadcasters, licensors, and partners.• Develop style guides and creative assets in collaboration with production teams and talent.• Manage creative budgets, licensing approvals systems, and brand compliance.