Emma John
Marketing and Publicity Manager
- Role
- Marketing and Publicity Manager at HarperCollins Publishers
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Emma John
Ambitious Master’s graduate with an overall passion for book publishing and storytelling.
Experience
Marketing and Publicity Manager
Jun 2024 — Present · New York, NY, US
Collaborate with Marketing Directors and other team members to shape early reader and back list title strategy and to execute larger initiatives- Brainstorm, develop and execute integrated marketing and publicity campaigns for select titles and brands and communicate updates directly to key stakeholders both internally and externally- Guide opportunities to promote backlist books, including developing cost-effective campaigns, leveraging current trends- Manage budgets for assigned titles and projects- Oversee standalone author/illustrator events, including local bookstore, school, and festival appearances- Manage fulfillment of calls for information from Edelweiss and the Children’s Book Council- Manage and maintain social media brand pages and work closely with Marketing Coordinator to develop and create content- Develop content, schedule, and deploys email outreach to curated marketing lists- Coordinate group campaigns tied to specific cultural, social, and/or holiday moments
Education
Arizona State University
Bachelor of Arts - BA
2016 — 2020
Thousand Oaks High School
High School Diploma
2012 — 2016
Portland State University
Master of Science - MS
2020 — 2022
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