Emma Spreng
Brand Activation Manager - Maybelline NY
- Role
- Brand Activation Manager, Make-up Maybelline Ny at L'Oréal
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Emma Spreng
Brand marketing leader with 5+ years at L\'Oréal and LVMH, owning 360° brand strategy and…
Experience
Brand Activation Manager, Make-up Maybelline Ny
Feb 2025 — Present · Geneva, CH
Owned end-to-end go-to-market strategy for Maybelline New York (Switzerland\'s #1 mass-market makeup brand). Built and executed media, advocacy, and retail activation plans from scratch each cycle. Identified and launched untapped category segments (face makeup in that case), driving projected CHF 20K+ incremental revenue. Led omnichannel retail media strategy in partnership with Sales and Shopper teams.
Education
Sciences Po
Bachelor's degree
2015 — 2017
Sciences Po
Master's degree
2018 — 2021
Waseda University
Third Year Exchange Student
2017 — 2018
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