Emma Sibbles

WORK HISTORY

EDUCATION

SKILLS

ABOUT EMMA SIBBLES

My background is in national journalism, working as a journalist and editor in London where I was Editor at ASOS magazine and on the launch team for ASOS daily online content, working for the fashion brand for four and a half years developing their content strategy and creating content to inspire twentysomething women. I\'m used to coming up with excellent ideas on the spot, and making them happen to incredibly tight time frames.I was acting deputy fashion editor at The Guardian working across news, G2 and Weekend magazine, Commissioning Editor at Marie Claire and have written for The Daily Telegraph, Stylist, The Sun on Sunday\'s Fabulous, and The Daily Mail’s YOU magazine. Since moving back to Yorkshire I\'ve worked as Associate Director Creative & Content at Finn, Head of Content & Brand Engagement at Neom Organics and most recently as Head of Content at IDHL.My speciality is finding the sweet spot between what a brand wants to tell their audience and what their target audience wants to talk about, in order to create brilliant, innovative, commercially sound content that dovetails with each brand’s target consumer. My expertise includes strategy, content creation, social media, social advertising, creativity, public speaking and presenting, pitching, target audience segmentation, persona building, brand loyalty, innovation, writing and editing skills, fashion, beauty, lifestyle, wellbeing, media, food, trends …I\'m available for freelance commissions. Email me at e••••••••@gmail.com