Emma Shaw
Senior Innovation Manager Homecare Packaging @Unilever
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WORK HISTORY
Senior Innovation Manager Homecare Packaging @Unilever
Global R&D manager shaping packaging funnel and opportunities to drive superiority, alongside Machine Dish Wash packaging innovation programme.
EDUCATION
Cardinal Newman College Preston
A-Level, Biology, Chemistry, Psychology, Philosophy, Physics, General Studies
The University of Manchester
Bachelor of Science (BSc), Psychology and Neuroscience with Industrial Experience
Penwortham Girls' High School
GCSE, Psychology and Neuroscience with Industrial Experience
ABOUT EMMA SHAW
Human behaviour underpins everything I do.Driven to uncover deep consumer insights and translate them into commercially meaningful innovation opportunities.With 15+ years’ experience in FMCG Research & Development, I bring a distinctive combination of consumer understanding and end-to-end technical delivery. My background spans consumer insight, technical project leadership, and packaging innovation—enabling me to connect human needs with scalable, real-world solutions.A standout example is Wonderwash: after initially uncovering emerging insights in laundry habits, I later went on to lead R&D programme bringing product to market. The launch delivered 4% Homecare division growth in year one and became the UK’s #1 Homecare New Product Development in 2024.My experience spans categories and global markets, including Indonesia, India, and South Africa, building deep contextual understanding of consumer behaviour and the ability to lead across cultures and multidisciplinary teams.In leadership roles, I combine curiosity and strategic thinking to shape innovation pipelines, unlock growth opportunities, and deliver impactful, insight-led solutions.
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