Emma Roof
Founder and CEO @Lemmanade Social
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WORK HISTORY
Founder and CEO @Lemmanade Social
Charleston, SC, US
As Founder and CEO of Lemmanade Social, I lead our strategy, creative direction, and client growth. I’m hands-on in every stage of the content life cycle, from on-site filming and editing to final strategy and delivery. After years of tailoring content for national brands, I started Lemmanade Social to help small businesses share their stories online with authenticity and impact. What began as a passion for supporting local brands has grown into a mission to help businesses squeeze the most out of social media through fresh, strategic content that drives real results in Charleston and beyond.
EDUCATION
University of South Carolina
Public Health BA, Spanish Minor, Honors
ABOUT EMMA ROOF
I’m the Founder and CEO of Lemmanade Social, a Charleston-based social media agency helping small businesses grow through strategy-driven, creative content that connects. I work with brands locally and virtually, leading every stage of the process from on-site filming and editing to social strategy and analytics.Before launching Lemmanade Social, I managed social media, built communities, and created content for brands across lifestyle, technology, food, and wellness industries. My extensive background in both startup and agency settings shaped my ability to blend creativity with measurable results.I graduated Magna Cum Laude from the University of South Carolina Honors College with a degree in Public Health and a minor in Spanish. That foundation continues to guide how I think about community, communication, and impact.Through Lemmanade Social, my mission is to help small businesses squeeze the most out of social media through intentional storytelling and fresh, effective strategy.
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