Emma Roberts
Product Manager (Marketing) @Nintendo
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WORK HISTORY
Product Manager (Marketing) @Nintendo
Leading 360 marketing campaigns for Nintendo software and hardware from pre-launch to post-launch across TV, VOD, Digital, OOH and paid social channels - Leading market positioning of assigned products, including setting channel tactics, audience targeting and consumer messaging - Briefing creative agencies and managing development of ad creatives- Setting, monitoring and reporting on KPIs- Working with Comms, Social, Influencer, and Trade Marketing teams to insure product plans are aligned - Managing multi-channel media plans and managing media agency from briefing to implementation for assigned products - Managing media and creative budgets - Collaborating with international teams on asset development - Working closely with Sales team to ensure sales forecasts are met for assigned products - Regularly presenting plans, strategies and assets to areas of the wider business - Presenting and demonstrating assigned products to Media at launch events and previews
EDUCATION
Bournemouth University
Bachelor's degree
SKILLS
ABOUT EMMA ROBERTS
With a solid background in multi-platform marketing, I have a proven track record of empowering global brands to create meaningful and lasting connections with their audiences through innovative, imaginative and engaging campaigns.
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