Emma Purday
Marketing Officer @Smith Brothers Stores Ltd
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WORK HISTORY
Marketing Officer @Smith Brothers Stores Ltd
Leicestershire, GB
Delivering B2B marketing activities within the commercial HVAC sector to support brand awareness and sales• Managing and optimising company websites using WordPress, WP Bakery and Elementor to improve SEO and online visibility• Creating marketing content including literature, graphics, promotional materials and video content using Canva, alongside email marketing campaigns using Mailchimp• Updating social media platforms (LinkedIn, X and YouTube) using Buffer to maintain engagement and promote company activity• Writing industry articles and liaising with trade press to secure editorial and paid coverage• Coordinating marketing campaigns with suppliers and internal stakeholders• Supporting the launch and development of the company’s own brand, CORE• Assisting with corporate events including trade shows and internal events• Maintaining online business listings and supporting administrative activities including ERP usage, stocktakes and job advert management• Sourcing and negotiating quotes for promotional materials, including clothing and merchandise
EDUCATION
De Montfort University
Bachelor of Arts (B.A.), Advertising and Marketing Communications
ABOUT EMMA PURDAY
A motivated and creative marketing professional with over nine years’ experience delivering B2B marketing activity within the commercial HVAC sector, particularly focusing on digital marketing channels. I am experienced in working with stakeholders to support brand growth and increase engagement.
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