Emma M.

Senior Event Specialist (Public Sector) @Geotab

Oakville, ON, CA

Create and lead trade show event strategies for the entire Public Sector Portfolio (public works, public safety, people transportation, public admin)• Manage 35+ NAMER events annually, ranging from 10x10 to 20x30 trade show booths with activations + ancillary happy hours and dinners (land, expand, retain event categorization model)• Own $1M + annual budget spend, with budgets for some individual shows exceeding $100k• Work constantly with cross-functional teams like sales, product, marketing, channel, solutions engineers, etc to create cohesive event plans and maximize ROI• Utilize platforms such as Salesforce, iCapture, Cvent, Google Suite• Work with exhibitor services and production vendors to bring concepts to life • Network with industry professionals and partners (reseller and marketplace) to increase footprint • Geotab Connect (our annual marquee telematics conference with attendees)- own reseller partner programming, including keynotes, breakout sessions, lounges, etc

University of North Alabama

Master of Business Administration - MBA , Project Management

Birmingham-Southern College

Bachelor's of Science, Business Administration, Biology & Leadership Studies