Emma Li

Integrated Marketing

Role
Integrated Marketing and Campaign Manager at TikTok
Location
Bellevue, WA, US
LinkedIn followers
500 followers

About Emma Li

E-commerce / internet/ operations/ data analysis/ purchasing

Experience

  1. Integrated Marketing and Campaign Manager

    TikTok

    Oct 2022 — Present · Seattle, WA, US

    Winner of annual \"Mega Campaign Individual Award\" Led end-to-end Black Friday 2024, driving $100M GMV, a single day record high in TikTok Shop US history.Built US promotional framework from 0 to 1, shaping strategies, mechanisms, and product features.Owned top sales campaigns, drove promo strategies, consistently exceeded targets, and set record-breaking GMV.

Education

  • Shanghai Jiao Tong University

    Bachelor of Arts (B.A.)

    2008 — 2012

  • University of Southern California

    Master's Degree

    2012 — 2014

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Emma Li — Integrated Marketing and Campaign Manager at TikTok in Bellevue, WA, US | Unifers