Emma Li
Integrated Marketing
- Role
- Integrated Marketing and Campaign Manager at TikTok
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Emma Li
E-commerce / internet/ operations/ data analysis/ purchasing
Experience
Integrated Marketing and Campaign Manager
Oct 2022 — Present · Seattle, WA, US
Winner of annual \"Mega Campaign Individual Award\" Led end-to-end Black Friday 2024, driving $100M GMV, a single day record high in TikTok Shop US history.Built US promotional framework from 0 to 1, shaping strategies, mechanisms, and product features.Owned top sales campaigns, drove promo strategies, consistently exceeded targets, and set record-breaking GMV.
Education
Shanghai Jiao Tong University
Bachelor of Arts (B.A.)
2008 — 2012
University of Southern California
Master's Degree
2012 — 2014
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