Emma Larocque
Head of Media Operations at Dragonfruit
- Role
- Director of Marketing & Content at The Collective Studios
- Location
- Manchester, NH, US
- LinkedIn followers
- 500 followers
About Emma Larocque
With over 5 years of experience, I’m a marketing and content leader focused on building…
Experience
Director of Marketing & Content
Nov 2025 — Present · NH, US
Partners directly with the Founder/CEO to align marketing initiatives with financial objectives and long-term brand evolution.• Owns the integrated marketing strategy across all verticals, ensuring cohesion between digital, in-person, and community touch points.• Leads and mentors a cross-functional team encompassing marketing, content, events, retreats, and digital strategy.• Oversees performance analytics, campaign reporting, and client insights to inform data-backed decision-making.• Manages CRM and lifecycle marketing initiatives to strengthen engagement, retention, and client LTV.• Directs the brand’s digital and social media presence, optimizing creative execution for reach, conversion, and ROI.• Oversees collaboration with external media and SEO partners to expand market presence and efficiency across paid and organic channels.• Drives innovation by identifying emerging trends, technologies, and opportunities that position the brand as a category leader in wellness and community-driven fitness.
Education
Keene State College
Bachelor of Science - BS
St. Johnsbury Academy
High School Diploma
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