Emma Laney Smith

Business Owner @Syren Insights

Cheltenham, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2005 — Present

Business Owner @Syren Insights

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Syren - Insight & Brand Strategy Consultancy.We deliver incisive and compelling insights that give our clients confidence in their decision-making.We humanise the commercial facts, delivering compelling insights which meet the needs of entire businesses, right up to the board.We are sharp, perceptive and agile insight partners with the experience to deliver across methodologies and briefs. We have worked on a wide range of clients including: Mondelez, Masterfoods, Asahi, Lipton, Beam Suntory, Wolverine (Hush Puppies), Penguin Random House, Puma, NBC Universal, Pernod Ricard, Viacom (MTV), Elemis, Cosmopolitan, Liz Earle, Wells & Young, Diageo, Renault, The Body Shop, eBay, Philips, Clarks, Duo boots, Britvic, Fazer, Meridian, Welch\'s, Angostura, Distell/CVH, McCarthy & Stone, Panache, Weight Watchers and Speedo.We have strong international reach, having conducted research in over 45+ worldwide markets with a team of trusted associates & research partners, including: UK, France, Germany, Netherlands, Italy, Spain, USA, Canada, Finland, Sweden, Denmark, Russia, Hungary, Romania, Lithuania, Latvia, Poland, Turkey, Czech Republic, Australia, South Africa, Nigeria, Kenya, India, Japan, China, Taiwan, Korea, Brazil, Chile, Mexico and Colombia.

EDUCATION

1995 — 1999

University of Cambridge

MA (Hons), Modern & Medieval Languages

SKILLS

Focus GroupsInternational Market ResearchMarket ResearchInternational MarketingBrand DevelopmentSegmentationBrand ArchitectureStrategic PlanningIntegrated MarketingConcept DevelopmentFmcgOnline MarketingCreative StrategyProduct DevelopmentQualitative ResearchDigital MarketingSemioticsMarketing CommunicationsStrategyBrand ManagementMarketing StrategyStrategy DevelopmentResearchStrategic CommunicationsCustomer InsightMarketing ResearchAlcoholic BeveragesDigital StrategyConsumer InsightsEthnographyNpdConsumer BehaviorConsumer BehaviourMarketingNew Business Development

ABOUT EMMA LANEY SMITH

Strategic communicator and perceptive client-first partner, skilled at turning complex challenges into clear, actionable insights. Confident advocate for the value of research, balancing clarity, collaboration, and impact to deliver real results.I founded Syren in 2005 after working in larger agencies and building clientside experience.For further details, please visit: or @SyrenInsights

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Emma Laney Smith — Business Owner at Syren Insights in Cheltenham, GB | Unifers