Emma Laney Smith
Business Owner @Syren Insights
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WORK HISTORY
Business Owner @Syren Insights
Syren - Insight & Brand Strategy Consultancy.We deliver incisive and compelling insights that give our clients confidence in their decision-making.We humanise the commercial facts, delivering compelling insights which meet the needs of entire businesses, right up to the board.We are sharp, perceptive and agile insight partners with the experience to deliver across methodologies and briefs. We have worked on a wide range of clients including: Mondelez, Masterfoods, Asahi, Lipton, Beam Suntory, Wolverine (Hush Puppies), Penguin Random House, Puma, NBC Universal, Pernod Ricard, Viacom (MTV), Elemis, Cosmopolitan, Liz Earle, Wells & Young, Diageo, Renault, The Body Shop, eBay, Philips, Clarks, Duo boots, Britvic, Fazer, Meridian, Welch\'s, Angostura, Distell/CVH, McCarthy & Stone, Panache, Weight Watchers and Speedo.We have strong international reach, having conducted research in over 45+ worldwide markets with a team of trusted associates & research partners, including: UK, France, Germany, Netherlands, Italy, Spain, USA, Canada, Finland, Sweden, Denmark, Russia, Hungary, Romania, Lithuania, Latvia, Poland, Turkey, Czech Republic, Australia, South Africa, Nigeria, Kenya, India, Japan, China, Taiwan, Korea, Brazil, Chile, Mexico and Colombia.
EDUCATION
University of Cambridge
MA (Hons), Modern & Medieval Languages
SKILLS
ABOUT EMMA LANEY SMITH
Strategic communicator and perceptive client-first partner, skilled at turning complex challenges into clear, actionable insights. Confident advocate for the value of research, balancing clarity, collaboration, and impact to deliver real results.I founded Syren in 2005 after working in larger agencies and building clientside experience.For further details, please visit: or @SyrenInsights
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