Emma Greaves
Senior Community Manager @McCANN Canada
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WORK HISTORY
Senior Community Manager @McCANN Canada
Calgary, AB, CA
Manage multiple social media accounts across B2B and B2C brands in agriculture, food service, non-profit, advertising + more with communities varying from a few thousand to 150K+• Create content to drive engagement through copy for written posts, photography, videography, stories• Develop and align content across Bayer\'s digital mediums including landing pages and email newsletters, with an audience of 50K+ farmers across Canada• Manage direct client relationships for digital assets: web, social, email• Advise on agricultural marketing insights to broader team• Advise on social media best practices, conduct reporting on performance, and report on social listening using Pulsar platform to inform insights and recommendations to client• Set up targeted audiences to promote paid social content to agricultural audiences on LinkedIn Ads, Meta Business Manager and X Ads
EDUCATION
Lang School of Business and Economics - University of Guelph
Bachelor of Commerce (B.Com.), Marketing Management (Co-op)
SKILLS
ABOUT EMMA GREAVES
Very much online. Your gal for obscure internet references. Avid cycle commuter.I\'m nine years deep into bringing brands to life on social, currently overseeing social media accounts for some amazing brands in the B2B and B2C spaces.With experience in various agencies, consumer packaged goods and media, I\'ve learned how to adapt quickly and effectively to situations and problems. I\'m passionate about understanding and developing the persona of a brand and how best to show it off through digital mediums.I\'m the office agriculture nerd and you can often hear me singing a TikTok trending song throughout the day. When I\'m not working, I\'m outside hiking, running, cycling or crushing a couple of tennis balls.
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