Emma Gavin
Sales Development Lead (Ftc) @Wifinity
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WORK HISTORY
Sales Development Lead (Ftc) @Wifinity
Developed and implemented B2B sales development function from scratch, contributing £5.87M in revenue opportunities.• Spearheaded email marketing campaigns and dialler system integration, streamlining lead management and improving KPIs.• Successfully prospecting, qualifying, and converting leads, driving ten qualified meetings and a 90% conversion rate from opportunities to closed sales.• Collaborated with cross-functional teams, aligning sales and marketing efforts to improve lead generation strategies and customer acquisition.
ABOUT EMMA GAVIN
Results-driven sales and marketing leader with over 15 years of experience in developing and executing strategies that drive business growth, optimise revenue streams, and enhance customer experiences. Strong expertise in market analysis, pricing strategy, product launches, and cross-functional collaboration. Highly skilled in sales development, stakeholder management, and team coaching, with a proven track record of exceeding targets. Adept at utilising CRM systems and data analysis to make informed decisions and increase sales performance.
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