Emma Furgueson
Commercial Partnerships @Acast
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WORK HISTORY
Commercial Partnerships @Acast
New York, NY, US
Manages high-value partnerships with top creators and publishers (e.g, Giggly Squad, TED Audio Collective, The Athletic), serving as their strategic day-to-day contact.Consistently exceeds revenue targets, with all creator portfolios achieving 120%+ to goal in 2025 through strategic partnership development and monetization initiatives.Leads end-to-end execution of branded creator campaigns, delivering an average 8% engagement rate across multi-platform activations for advertisers including Dunkin’ and Banana Republic.Collaborate cross-functionally across Sales, Marketing, Legal, Finance, and Product to streamline workflows, advance creator deal pipelines, and deliver insights that improve partner performance.Produce data-driven analyses and quarterly reviews with creators and agency partners, surfacing growth opportunities and emerging trends to enhance partnership value.
EDUCATION
Connecticut College
Bachelor of Arts - BA, Sociology, Psychology
ABOUT EMMA FURGUESON
I love helping creators and publishers level up, whether it’s growing their audience, monetizing their work, or figuring out the next big thing. At Acast, I manage relationships with top creators and publishers, run monetization initiatives, and dig into the data to help them crush their growth goals.Before that, I was at Paramount, where I got to play matchmaker between brands and talent. I led influencer and celebrity strategy and casting for brands like Nintendo, CoverGirl, and Burger King, managing budgets from $10K–$1M, negotiating contracts, and building full-funnel campaigns that actually worked. Basically, I made sure brands looked good and creators looked even better.And at Live Nation, I was on the ground for big festival activations, helping execute influencer campaigns tied to major live events. That’s where I learned how music, brand storytelling, and fan energy collide - and how to make campaigns that hit on every level.I’m obsessed with culture, curious about what’s next, and constantly looking for ways to make campaigns creative, clever, and a little unexpected. Whether it’s building a campaign from scratch, discovering the next viral creator, or just telling a story in a way people actually remember, I bring energy, ideas, and a love for the craft to every project. Let’s make something fun together!
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