Emma Eriksson
Global General Manager Cereal @Mars
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WORK HISTORY
Global General Manager Cereal @Mars
Leading the $2.7B Cereal Business and the $5B Kellogg\'s brand at Mars Snacking. Reporting to Global Growth Officer.
EDUCATION
HEC Paris
CEMS Master in International Management, Business Administration and Management, General
Stockholm School of Economics
Masters of Science in Business Administration, Commerce
ABOUT EMMA ERIKSSON
I am a senior-level general manager and marketing leader with an extensive track record of delivering growth and superior financial results in the CPG industry. I have over 20 years of experience in setting strategic vision, leading large and diverse teams, building iconic brands and award-winning marketing campaigns, developing and commercializing innovative new products as well as accelerating organizational capability and leading organizations through transformation.I have a passion for brands with purpose. I believe brands that bring people joy and help solve real human problems can drive logic defying value, accelerate growth and at the same time make a positive difference in the world.I believe that bringing out the best in people around me is the key to success and I do that by creating an energizing culture, fostering a learning mindset, optimizing organizational ways of working, and by coaching my team to grow and succeed.I thrive in agile dynamic environments and I am recognized as an inspirational leader and a creative marketer, who thinks boldly and who can navigate through complex challenges and drive results.Areas of expertise include:Business Strategy & Execution • P&L Management • Brand Building • Global Brand Strategy • Marketing Communications • Digital Marketing • Consumer Journey & Media Strategy • Shopper Marketing • Ecommerce • Insights • Revenue Growth Management • New Product Innovation • Talent Development • Organization Development • Culture Building • Diversity & Inclusion • Change Leadership
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