Emma Djordjevic

About Emma Djordjevic

Public relations and digital media specialist with over four years of professional experience in a global setting. After receiving my bachelor\'s degree in Media, Culture, and Communication (MCC) from New York University, I moved to Seoul, Korea in 2019 with a desire to work in media. I joined Edelman’s Seoul office in 2021 as a part of their editorial team, working for renowned clients — including Samsung, Hanwha, CJ Group, Visa and more — to spread their visions to a global audience.I moved back to the U.S. in June 2024 to continue developing my career in media and PR. Currently working in Boston at MacPaw, a software company with Ukrainian roots. As a Brand PR specialist, I’m helping to strengthen MacPaw’s presence in the U.S. by building brand awareness in the community, securing media opportunities for the C-suite, and more.

Experience

1. Public Relations Specialist

   MacPaw 🇺🇦

   Jul 2024 — Present · Boston, MA, US

   Implement and participate in development of PR strategies and plans aligned with corporate brand, broader business objectives, and market positioning goals-Identify and engage with target media outlets, pitching compelling stories and creating comprehensive media lists to build and maintain strategic press relationships, ensuring sustained media influence and organic press mentions-Produce thought leadership materials, including bylined articles, op-eds, Q & As, and white papers, to establish company executives as industry leaders and secure their placement in target media outlets to enhance the company\'s reputation-Support participation in relevant events (tech conferences, community events, etc.) and ensure consistent messaging and brand presentation by coordinating with other departments (supporting logistics, signing up relevant teams, ordering necessary brand materials, and coordinating press interest).

Education

• New York University

  Bachelor of Science - BS, Media, Culture, and Communication

  2015 — 2019